Juan M. Villanueva is a second-generation florist whose journey from the vibrant wildflower- filled pastures of South Texas to the bustling streets of Manhattan is redefining the world of floral design.

Initially trained as a painter and sculptor at the prestigious School of the Art Institute of Chicago, Villanueva soon discovered his passion for floral design, founding his own floral design company in Manhattan in 2008. His debut solo art exhibition in Chelsea, Manhattan, in early 2023 showcased the incredible and varied depth of his talents.